The John Player (Kiev 303) is a novelty subminiature camera housed in a replica cigarette packet, produced in the former Soviet Union and based on the Kiev 303 mechanism. It was sold as a curiosity and gift item rather than a serious photographic tool, with the disguised-camera body being the primary attraction for collectors today.

At recent UK auction, hammer prices for this novelty Kiev have ranged from £350 to £850, with the two recorded results sitting either side of a roughly £600 midpoint — so what a John Player (Kiev 303) is worth in 2026 depends heavily on packaging condition and completeness. Because these are wholesale saleroom results rather than dealer retail, clean examples with an intact cigarette-packet shell typically sell for more, while loose or tired bodies pull the price toward the lower end of that range.