The Rolleiflex New Standard is a medium-format twin-lens reflex camera made by Franke & Heidecke of Germany, producing 6x6cm negatives on 120 roll film. Introduced in the 1930s, it sat within the pre-war Rolleiflex TLR line as a more affordable alternative to the contemporary Automat models.

At recent UK auction, hammer prices for the Rolleiflex New Standard have ranged from about £44 to £110, with a median near £81 based on the three recorded sales. As of 2026, value is highly condition-sensitive: examples with clean taking lenses, functioning shutters and intact leatherette sell for more, while those needing service tend to fetch toward the lower end of what this model is worth today.