The Canon EOS 77D is a digital SLR aimed at enthusiast users, sitting between Canon's entry-level Rebel/EOS xxxD line and the mid-range EOS xxD bodies. It uses Canon's EF and EF-S lens mount and was positioned as an upgrade path for buyers who wanted more direct controls than the entry tier offered.

Sales data for the EOS 77D is limited: the only verified UK auction hammer result on file is £260 from October 2024, which gives a single reference point rather than a true range. Today this suggests clean, working bodies sell for around the mid-£200s at saleroom level in 2026, though wholesale auction prices for digital SLRs of this generation remain condition- and shutter-count-sensitive.