The Polaroid SX-70 Land Camera Alpha 1 Gold is a folding single-lens reflex instant-film camera, part of the SX-70 family Polaroid introduced in the 1970s. The Alpha 1 Gold is a presentation finish of the SX-70 positioned above the standard chrome-and-tan bodies when new.

At recent UK auction, hammer prices for the Alpha 1 Gold have spanned roughly £240 to £440, with the two recorded sales sitting either side of a £340 midpoint. As of 2026 the gold-plated finish is what this variant sells for at a premium over plain SX-70 bodies, though with so few data points the value any given example fetches is strongly condition-led.