Polaroid SX-70 Land Camera Alpha 1 Gold
The Polaroid SX-70 Land Camera Alpha 1 Gold is a folding single-lens reflex instant-film camera, part of the SX-70 family Polaroid introduced in the 1970s. The Alpha 1 Gold is a presentation finish of the SX-70 positioned above the standard chrome-and-tan bodies when new.
At recent UK auction, hammer prices for the Alpha 1 Gold have spanned roughly £240 to £440, with the two recorded sales sitting either side of a £340 midpoint. As of 2026 the gold-plated finish is what this variant sells for at a premium over plain SX-70 bodies, though with so few data points the value any given example fetches is strongly condition-led.
Sales History
Prices shown are UK auction hammer results — the wholesale level achieved in the saleroom. Neither buyer’s nor seller’s commission is included. Dealer and retail asking prices are typically higher.
Prices updated: June 2022
| Date | Price | Source | |
|---|---|---|---|
| Jun 2022 | £438 | Flints Auctions | |
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Auction: Fine & Rare Cameras (Lot 113) Title: A Polaroid SX-70 Land Camera Alpha 1 Gold SLR Instant Camera
Description:
1977, gold, body, G, in working order, complete with maker's case |
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| May 2009 | EUR 240 | Leitz Auction | |
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Auction: Leitz Auction 15 (Lot AI_15_18437) Title: Polaroid SX-70 Alpha 1 Gold
Description:
near mint with brown leather covering, special no.0877*, with instructions in maker's box, strap Estimate: EUR 400 - EUR 500 |
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Frequently asked questions
What is a Polaroid SX-70 Alpha 1 Gold worth today?
Based on UK auction hammer results, an Alpha 1 Gold is worth roughly £240 to £440 depending on the condition of the plating and working order.
How much does a Polaroid SX-70 Alpha 1 Gold sell for at auction?
Recorded UK saleroom results show the camera selling for £240 at the lower end and £438 at the higher end, so a clean working example typically sells for a price in that range.
Why is the Alpha 1 Gold more valuable than a standard SX-70?
The gold-plated finish was a limited presentation variant, so collector demand lifts its price above the plainer chrome-and-tan SX-70 Alpha 1 bodies.