Asahi Pentax Sears Tower 23
The Sears Tower 23 is a 35mm SLR sold in the United States under the Tower house brand of Sears, Roebuck and Co. and manufactured by Asahi Optical. It was positioned as an affordable enthusiast SLR at the time of retail, and today it is collected as part of the Asahi Pentax rebadge family.
Hammer prices at recent UK auction have spanned roughly £70 to £200, with a median of about £94 across the small number of recorded sales — these are wholesale saleroom results, not retail asking prices. As of 2026 the camera trades thinly, and value is strongly condition-sensitive: cosmetically clean, working bodies sit at the upper end of that range, while untested or cosmetically tired examples sell for closer to £70. Because recorded volume is low, a single clean sale can move where a Tower 23 sells for in a given month.
Sales History
Prices shown are UK auction hammer results — the wholesale level achieved in the saleroom. Neither buyer’s nor seller’s commission is included. Dealer and retail asking prices are typically higher.
| Date | Price | Source | |
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| Nov 2025 | £70 | Special Auction Services | |
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Auction: Fine Photographica & Cameras Auction (Lot 129) Title: An Asahi Sears Tower 23 SLR Camera
Description:
An Asahi Sears Tower 23 SLR Camera, serial no 74004, shutter working, some creasing to shutter curtian, body G-VG, with Asahi Kogaku Takumar 50mm f/3. |
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| Jun 2022 | £94 | Flints Auctions | |
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Auction: The Collectors Sale (Lot 469) Title: An Asahi 'Sears' Tower 23 Camera
Description:
chrome, serial no. 81305, with Asahi-Kogaku Takumar f/3.5 50mm lens, body, VG, shutter requires attention, mirror doesn't return, lens, F-G, some (Qty: 1) |
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| Mar 2022 | £200 | Flints Auctions | |
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Auction: The Collectors sale (Lot 641) Title: An Asahi 'Sears' Tower 23 Camera
Description:
chrome, serial no. 71649, with Asahi-Kogaku Takumar f/3.5 50mm lens, body, VG, shutter working, lens, VG-E |
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