The Sony Alpha 7R is a full-frame mirrorless camera using the E-mount system, introduced in 2013 as part of Sony's first generation of compact full-frame bodies. It launched alongside the standard Alpha 7 and was positioned as the higher-resolution option, aimed at landscape and studio users who wanted full-frame quality in a smaller body than a DSLR.

Hammer prices at recent UK auction sit in a narrow band, with the two recorded sales of £320 and £350 giving a median around £335. As of today in 2026 the Alpha 7R sells for considerably less than newer R-series bodies, and what a clean example is worth depends heavily on shutter count, sensor cleanliness and whether the original battery and charger are present.