The Rollei A110 is a sub-miniature camera that uses 110 cartridge film, introduced in the mid-1970s as a pocketable companion to Rollei's larger 35mm and medium-format lines. It was positioned as a premium 110-format camera, with a metal body and collapsible design that distinguished it from the plastic 110 cameras dominant at the time.

Hammer prices for the Rollei A110 at UK auction in 2026 vary widely depending on condition and provenance, with recorded sales spanning roughly £62 to £1,500 — though the upper figure is a clear outlier reflecting an exceptional or boxed lot. For typical user-grade examples, the camera sells for modest two-figure sums at saleroom level, and that wholesale context means today's retail asking prices from dealers will sit higher. With only two data points on file, any sense of a true median value is provisional.