The Rollei Magic I is a medium-format twin-lens reflex camera taking 6x6 cm frames on 120 roll film, introduced by Rollei in the latter part of the 1950s. It was positioned below the contemporaneous Rolleiflex line, using an automatic exposure system aimed at less experienced users.

Auction data for the Magic I is thin, with a single recorded UK saleroom hammer result of £35 — a wholesale level that reflects what the camera is worth to trade buyers today rather than a retail asking price. On that limited evidence the model sells for considerably less than a working Rolleiflex of the same era, and price is highly condition-sensitive given the age of the automatic exposure mechanism.