Rollei A110 'Bitter'
The Rollei A110 is a subminiature camera for 110 cartridge film, produced by Rollei in the 1970s as a pocketable capsule-style design. The 'Bitter' is a rare special-edition finish of the A110, and examples command prices well above those of the standard production model.
At recent UK auction, hammer prices for the Rollei A110 'Bitter' have sat in the £1,400–£2,000 range, with a median around £2,000 — figures that reflect wholesale saleroom results rather than dealer retail. Given how seldom this variant surfaces, any example in collector-grade condition with original packaging tends to price toward the upper end, and as of 2026 it remains very much a specialist collector item rather than a user camera. What a 'Bitter' is worth in practice depends heavily on completeness and finish — a clean, boxed example sells for materially more than a loose body.
Sales History
Prices shown are UK auction hammer results — the wholesale level achieved in the saleroom. Neither buyer’s nor seller’s commission is included. Dealer and retail asking prices are typically higher.
| Date | Price | Source | |
|---|---|---|---|
| Jun 2021 | EUR 1,400 | Leitz Auction | |
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Auction: Leitz Auction 38 (Lot AI_38_39263) Title: Rollei A 110 'Bitter' PR 530/5
Description:
Rare brown Rollei 110 edition camera marked 'B' and 'BITTER' on the front, on back engraved 'K. RITTER' (probably the previous owner of the car). This limited edition of about 160 examples has been produced for the buyers of the famous Opel Bitter CD luxury coupé between 1974-1980. In near mint condition, with lens no.3164346, see Claus Prochnow 'Rollei Report 3', p.794 Estimate: EUR 2,800 - EUR 3,200 |
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| Jun 2019 | EUR 2,000 | Leitz Auction | |
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Auction: Leitz Auction 34 (Lot AI_34_37472) Title: Rollei A 110 'Bitter' PR 530/5
Description:
Rare brown Rollei 110 edition camera marked 'B' and 'BITTER' on front, on back engraved 'J. GROSS' (probably the previous owner). This limited edition of about 160 examples has been produced for the buyers of the famous Opel Bitter CD luxus coupè between 1974-1980. In near mint condition, with lens no.3164276, leather case, see Claus Prochnow 'Rollei Report 3', p.794 Estimate: EUR 4,000 - EUR 5,000 |
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| Nov 2013 | EUR 2,000 | Leitz Auction | |
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Auction: Leitz Auction 24 (Lot AI_24_29420) Title: Rollei A 110 'Bitter' PR 530/5
Description:
Rare brown Rollei 110 edition camera marked 'B' and 'BITTER' on front, on back engraved 'K. RITTER' (probably the previous owner). This limited edition of about 160 examples was produced for the buyers of the famous Opel 'Bitter CD' luxus coupè between 1974-1980. Illustrated in Claus Prochnow 'Rollei Report 3', p.794 Estimate: EUR 4,000 - EUR 5,000 |
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